/* ── Reset & base ─────────────────────────────────────────────────────────── */

*, *::before, *::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

:root {
  --bg: #0f0f0f;
  --surface: #1a1a1a;
  --surface-2: #222222;
  --border: #2e2e2e;
  --border-focus: #555555;
  --text: #e8e8e8;
  --text-muted: #888888;
  --text-faint: #555555;
  --accent: #c8a96e;
  --accent-hover: #d9bc88;
  --accent-text: #0f0f0f;
  --radius: 6px;
  --radius-lg: 10px;
  --font: 'Georgia', 'Times New Roman', serif;
  --font-ui: -apple-system, BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;
  --max-width: 720px;
  --bg-alt: #111111;
}

html {
  font-size: 16px;
  background: var(--bg);
  color: var(--text);
  scroll-behavior: smooth;
}

body {
  font-family: var(--font);
  line-height: 1.75;
}

/* ── Layout ─────────────────────────────────────────────────────────────────── */

.container {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 24px;
}

section {
  padding: 80px 0;
  border-bottom: 1px solid var(--border);
}

section:last-of-type {
  border-bottom: none;
}

/* ── Typography ─────────────────────────────────────────────────────────────── */

h1, h2, h3 {
  font-family: var(--font);
  font-weight: normal;
  color: var(--text);
  line-height: 1.3;
}

h1 { font-size: clamp(2rem, 5vw, 2.8rem); margin-bottom: 20px; }
h2 { font-size: clamp(1.4rem, 3vw, 1.9rem); margin-bottom: 16px; }
h3 { font-size: 1.15rem; margin-bottom: 8px; }

p {
  color: var(--text-muted);
  margin-bottom: 16px;
  font-size: 1.02rem;
}

p:last-child { margin-bottom: 0; }

.label {
  font-family: var(--font-ui);
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-faint);
  margin-bottom: 16px;
  display: block;
}

/* ── Nav ────────────────────────────────────────────────────────────────────── */

nav {
  border-bottom: 1px solid var(--border);
  padding: 20px 0;
  position: sticky;
  top: 0;
  background: rgba(15, 15, 15, 0.70);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  z-index: 100;
}

.nav-inner {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 24px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.nav-wordmark {
  font-family: var(--font-ui);
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-muted);
}

.nav-wordmark strong {
  color: var(--accent);
  font-weight: 600;
}

/* ── Buttons ────────────────────────────────────────────────────────────────── */

.btn-primary {
  display: inline-block;
  font-family: var(--font-ui);
  font-size: 0.92rem;
  font-weight: 600;
  padding: 14px 28px;
  background: var(--accent);
  color: var(--accent-text);
  border: none;
  border-radius: var(--radius);
  cursor: pointer;
  text-decoration: none;
  transition: background 0.15s;
  white-space: nowrap;
}

.btn-primary:hover { background: var(--accent-hover); }

.btn-ghost {
  display: inline-block;
  font-family: var(--font-ui);
  font-size: 0.88rem;
  padding: 12px 24px;
  background: transparent;
  color: var(--text-muted);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  cursor: pointer;
  text-decoration: none;
  transition: border-color 0.15s, color 0.15s;
}

.btn-ghost:hover {
  border-color: var(--border-focus);
  color: var(--text);
}

/* ── Hero ────────────────────────────────────────────────────────────────────── */

#hero {
  padding: 100px 0 90px;
  border-bottom: 1px solid var(--border);
  background: radial-gradient(ellipse at 65% 0%, rgba(200, 169, 110, 0.05) 0%, transparent 55%);
}

.hero-eyebrow {
  font-family: var(--font-ui);
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 20px;
  display: block;
}

#hero h1 {
  color: var(--text);
  margin-bottom: 24px;
}

#hero h1 em {
  font-style: normal;
  color: var(--accent);
}

.hero-sub {
  font-size: 1.1rem;
  color: var(--text-muted);
  max-width: 560px;
  margin-bottom: 40px;
  line-height: 1.7;
}

.hero-cta-row {
  display: flex;
  align-items: center;
  gap: 16px;
  flex-wrap: wrap;
}

.hero-price-note {
  font-family: var(--font-ui);
  font-size: 0.82rem;
  color: var(--text-faint);
}

.hero-price-note strong {
  color: var(--text-muted);
}

/* ── Problem ─────────────────────────────────────────────────────────────────── */

#problem {
  background: var(--bg-alt);
}

.script-sequence {
  display: flex;
  flex-wrap: nowrap;
  align-items: center;
  gap: 10px 8px;
  margin: 28px -32px 52px;
  padding: 0 32px;
  font-family: var(--font-ui);
  font-size: 0.82rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--text-faint);
  user-select: none;
}

.script-sequence > span:not(.arrow):not(.script-stack) {
  border: 1px solid var(--border);
  border-radius: 4px;
  padding: 5px 12px;
  color: var(--text-muted);
  white-space: nowrap;
  flex-shrink: 0;
}

.script-sequence .arrow {
  color: var(--text-faint);
  font-size: 0.82rem;
  letter-spacing: 0;
  text-transform: none;
}

.script-stack {
  display: flex;
  flex-direction: column;
  gap: 4px;
  align-items: flex-start;
  border: 1px solid rgba(200, 169, 110, 0.3);
  border-radius: 4px;
  padding: 5px 12px;
  flex-shrink: 0;
  width: fit-content;
}

.script-stack span {
  color: rgba(200, 169, 110, 0.65);
  font-size: 0.75rem;
  letter-spacing: 0.06em;
}

/* ── Three-force row ─────────────────────────────────────────────────────────── */

.force-row {
  display: flex;
  align-items: stretch;
  gap: 0;
  margin: 0 0 36px;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
}

.force-item {
  flex: 1;
  display: flex;
  flex-direction: column;
  gap: 6px;
  padding: 18px 20px;
  background: var(--surface);
}

.force-divider {
  width: 1px;
  background: var(--border);
  flex-shrink: 0;
}

.highlight {
  color: var(--accent);
  font-weight: normal;
}

.force-label {
  font-family: var(--font-ui);
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--accent);
}

.force-desc {
  font-family: var(--font-ui);
  font-size: 0.78rem;
  color: var(--text-faint);
  line-height: 1.45;
}

@media (max-width: 600px) {
  .force-row {
    flex-direction: column;
  }
  .force-divider {
    width: auto;
    height: 1px;
  }
}

#problem .pull-quote {
  border-left: 2px solid var(--accent);
  padding-left: 20px;
  margin: 32px 0;
  font-size: 1.1rem;
  color: var(--text);
  line-height: 1.65;
  font-style: italic;
}

/* ── What you receive ────────────────────────────────────────────────────────── */

.deliverable-list {
  display: flex;
  flex-direction: column;
  gap: 40px;
  margin-top: 32px;
}

.deliverable-item {
  display: block;
}

.deliverable-num {
  font-family: var(--font-ui);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  color: var(--accent);
  display: block;
  margin-bottom: 10px;
}

.deliverable-icon {
  display: block;
  width: 160px;
  height: 160px;
  object-fit: contain;
  margin: 0 auto 4px;
  mix-blend-mode: lighten;
}

.force-tag {
  font-family: var(--font-ui);
  font-size: 0.68rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 6px;
  display: block;
  opacity: 0.75;
}

.deliverable-item h3 {
  color: var(--text);
  margin-bottom: 4px;
}

.deliverable-item p {
  font-size: 0.95rem;
  margin-bottom: 0;
}

/* ── For whom ────────────────────────────────────────────────────────────────── */

#who {
  background: var(--bg-alt);
}

.criteria-list {
  list-style: none;
  margin-top: 28px;
  display: flex;
  flex-direction: column;
  gap: 14px;
}

.criteria-list li {
  display: grid;
  grid-template-columns: 20px 1fr;
  gap: 12px;
  font-size: 0.97rem;
  color: var(--text-muted);
  align-items: start;
}

.criteria-list li .ci {
  color: var(--accent);
  font-size: 0.85rem;
  padding-top: 2px;
}

.criteria-list li.not-for {
  color: var(--text-faint);
}

.criteria-list li.not-for .ci {
  color: var(--text-faint);
}

.not-for-label {
  font-family: var(--font-ui);
  font-size: 0.72rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--text-faint);
  margin-top: 24px;
  margin-bottom: 12px;
  display: block;
}

/* ── Why different ───────────────────────────────────────────────────────────── */

.diff-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2px;
  margin-top: 32px;
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  overflow: hidden;
}

.diff-cell {
  padding: 24px;
  background: var(--surface);
}

.diff-cell.header {
  background: var(--surface-2);
  padding: 12px 24px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 8px;
}

.grid-header-icon {
  display: block;
  width: 72px;
  height: 72px;
  object-fit: contain;
  mix-blend-mode: lighten;
  filter: brightness(3.5);
}

.grid-header-icon--soos {
  mix-blend-mode: normal;
  filter: none;
}

.diff-cell.header span {
  font-family: var(--font-ui);
  font-size: 0.72rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--text-faint);
}

.diff-cell.header.accent span {
  color: var(--accent);
}

.diff-cell p {
  font-size: 0.92rem;
  margin-bottom: 0;
}

.diff-cell.accent p {
  color: var(--text);
}

/* ── Pricing ─────────────────────────────────────────────────────────────────── */

.pricing-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-top: 2px solid var(--accent);
  border-radius: var(--radius-lg);
  padding: 40px;
  margin-top: 32px;
  max-width: 480px;
}

.pricing-card .price-row {
  display: flex;
  align-items: baseline;
  gap: 10px;
  margin-bottom: 8px;
}

.pricing-card .price-amount {
  font-family: var(--font-ui);
  font-size: 2.4rem;
  font-weight: 700;
  color: var(--text);
}

.pricing-card .price-label {
  font-family: var(--font-ui);
  font-size: 0.85rem;
  color: var(--text-muted);
}

.pricing-card .price-after {
  font-family: var(--font-ui);
  font-size: 0.82rem;
  color: var(--text-faint);
  margin-bottom: 24px;
}

.pricing-card .price-after strong {
  color: var(--text-muted);
}

.pricing-includes {
  list-style: none;
  margin-bottom: 32px;
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.pricing-includes li {
  display: grid;
  grid-template-columns: 16px 1fr;
  gap: 10px;
  font-family: var(--font-ui);
  font-size: 0.88rem;
  color: var(--text-muted);
  align-items: start;
}

.pricing-includes li .check {
  color: var(--accent);
  font-size: 0.8rem;
  padding-top: 2px;
}

.scarcity-note {
  font-family: var(--font-ui);
  font-size: 0.8rem;
  color: var(--text-faint);
  margin-top: 16px;
  line-height: 1.5;
}

/* ── Founder ─────────────────────────────────────────────────────────────────── */

#founder {
  background: var(--bg-alt);
  padding: 72px 0;
}

.founder-block {
  max-width: 580px;
}

.founder-block p {
  font-size: 0.97rem;
}

.founder-bio-line {
  font-family: var(--font-ui);
  font-size: 0.82rem;
  color: var(--text-faint);
  margin-top: 20px;
  padding-top: 16px;
  border-top: 1px solid var(--border);
  line-height: 1.6;
}

/* ── Final CTA ───────────────────────────────────────────────────────────────── */

#final-cta {
  padding: 90px 0;
  text-align: center;
  border-bottom: none;
  background: radial-gradient(ellipse at 50% 120%, rgba(200, 169, 110, 0.06) 0%, transparent 55%);
}

#final-cta h2 {
  max-width: 520px;
  margin: 0 auto 16px;
}

#final-cta p {
  max-width: 420px;
  margin: 0 auto 36px;
}

/* ── Footer ──────────────────────────────────────────────────────────────────── */

footer {
  border-top: 1px solid var(--border);
  padding: 28px 0;
}

.footer-inner {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 24px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
}

.footer-inner span {
  font-family: var(--font-ui);
  font-size: 0.78rem;
  color: var(--text-faint);
}

/* ── Responsive ──────────────────────────────────────────────────────────────── */

@media (max-width: 600px) {
  section { padding: 60px 0; }
  #hero { padding: 72px 0 60px; }

  .script-sequence {
    flex-wrap: wrap;
    margin: 28px 0 52px;
    padding: 0;
  }

  .forces-diagram {
    max-width: 100%;
  }

  .deliverable-icon {
    width: 120px;
    height: 120px;
  }

  .diff-grid {
    grid-template-columns: 1fr;
  }

  .diff-cell.header:first-child {
    display: none;
  }

  .diff-cell.header:last-child {
    border-top: 1px solid var(--border);
  }

  .pricing-card {
    padding: 28px 20px;
  }

  .hero-cta-row {
    flex-direction: column;
    align-items: flex-start;
  }

  .footer-inner {
    flex-direction: column;
    align-items: flex-start;
  }
}

/* ── Forces diagram ─────────────────────────────────────────────────────────── */

.forces-diagram {
  display: block;
  width: 100%;
  max-width: 640px;
  margin: 32px auto 40px;
}

/* ── Global note ──────────────────────────────────────────────────────────── */

.global-note {
  font-family: var(--font-ui);
  font-size: 0.82rem;
  color: var(--text-muted);
  margin-top: 16px;
  line-height: 1.6;
}

/* ── Logo placements ─────────────────────────────────────────────────────────── */

.nav-logo {
  width: 52px;
  height: 52px;
  object-fit: contain;
  vertical-align: middle;
  position: relative;
  top: -1px;
}

.hero-logo {
  display: flex;
  justify-content: center;
  margin-bottom: 28px;
}

.hero-logo img {
  width: 180px;
  object-fit: contain;
}